![]() ![]() Geographically, the market is studied across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, and Other Distribution Channels. By type, the market is categorized into Hard Kombucha, Hard Seltzers, Cocktails and Long Drinks, Flavored Alcoholic Beverages, Hard Coffee, Hard Tea, Wine Spritzers /Coolers, and Other Types. The Ready-to-Drinks (RTDs) Alcohol market is segmented based on the type, distribution channel and region. With online sales of drinking alcohol taking place all around the world along with presence of beverage industry on online platform the eCommerce business is witnessing considerable growth. The Covid-19 outbreak, on the other hand, has transformed drinking patterns and boosted the alcohol eCommerce sector. The partnership represents Molson Coors’ expansion beyond beer, a move that has diversified its portfolio to include an expanding roster of wine and spirits, non-alcoholic beverages. The agreement represents Molson Coors' first entry into the premium Ready-to-Drinks (RTDs) (RTD) spirits category. In Jan 2021, Molson Coors Beverage Company announced a partnership with CKBG to deliver Superbird- a 100% blue agave tequila-based cocktail. New product development and the launch of new flavors and blends of premixed drinks are augmenting the market growth. The market is further likely to be propelled by a shift in consumption patterns towards healthier drinks over the forecast period. Rising disposable income, growing health consciousness, and the easy availability of multinational brands have all contributed to a growth in RTD alcoholic beverage market. The Ready-to-Drinks (RTDs) Alcohol market is expected to be driven by strong demand for flavored convenient and forms of alcoholic beverages and the increased adoption of reduced alcohol content beverages. These drinks are known as alcohol based RTDs (Ready-to-Drinks (RTDs)) premixed in bottles or cans that contain an alcoholic beverage and a mixer. More specifically, Premixed, generally fruit-flavored, and spirit-based low-alcohol soft drinks and premixed cocktails have grown in popularity across the globe. There is a increased demand for RTD alcoholic beverages due to innovative and high quality, but convenient beverages range along with easy availability. In recent years, the global alcoholic Ready-to-Drinks (RTDs) has witnessed momentous growth. Launched in April 2020 with one SKU, Loverboy now offers 3 Spritz flavors sold separately or in a variety pack (Passion Fruit Guava, Mango Peach & Blueberry Lemon Basil).īoth product lines focus on delivering a great tasting guilt-free sipping experience while eliminating the dreaded sugar hangover.The Ready-to-Drinks (RTDs) Alcohol Market Size is valued at 36.52 Billion in 2022 and is predicted to reach 97.82 Billion by the year 2031 at an 11.7 % CAGR during the forecast period for 2023-2031. The Loverboy Spritz is crafted to resemble a freshly-shaken cocktail with only 100 calories and zero added sugar, delivered to your doorstep in 44 states. Since expansion via the beer wholesaler channel takes time, and because consumers seeking RTD cocktails also need premium alternatives, Loverboy launched a line of bubbly canned cocktails to be sold online. ![]() ![]() Their goal was to create an authentic brand and put a new twist on ready-to-drink, thirst quenching alcoholic beverages by designing premium products for the health-conscious consumer. He and his fiancé Amanda Batula (also on the reality show) are building the company from scratch for all to see on TV (Season 5 will air in Q1 '21). Loverboy was founded by Kyle Cooke, best known for starring in Bravo TV's Summer House as the resident entrepreneur. ![]() Now that its supply chain and co-packer relationships have been bolstered, Loverboy will be rapidly expanding in 2021. no sales or marketing budget), Loverboy has been operating on a zero inventory basis since April 2020, experiencing prolonged out-of-stocks each month. They're also sold in NH & WI by A-B distributors, and will be relaunched in NY this January by Manhattan Beer Co.ĭue to unprecedented 100% organic pull (i.e. Loverboy experienced exponential growth upon its formal launch in 2020, becoming the #4 hard seltzer & #2 hard tea in Massachusetts. Flavors include White Teach Peach, Hibiscus Pom, & Lemon Iced Tea. It's Sparkling Hard Tea is a premium alternative to hard seltzers at just 90 calories and 0g sugar. Loverboy is a better-for you adult beverage & lifestyle brand launched on national television in 2019. ![]()
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